← All free tools

AI With Tom

What Are You Paying For That You Don't Use?

Open your bank statement. Count the ones you'd forgotten about.

40 MINUTES  ·  PAYS BACK THIS MONTH  ·  NO APPS, NO SETUP

The quietest money you'll ever find

Everything else in business is a fight. Winning work is hard. Raising prices is hard. Cutting costs usually means telling someone bad news.

This isn't any of those. This is money already leaving your account every month for things you either don't use, use once a quarter, or genuinely forgot you'd signed up for. Nobody loses out when you stop paying it.

Subscriptions don't get cancelled when they stop being useful. They get cancelled when someone finally looks.

I did this properly a few months ago across my own businesses. I found a funnel tool I'd stopped using, a subscription I'd genuinely forgotten existed, a shop platform for a shop I never launched, and an entire outbound stack — five separate tools — bought as a bundle for an approach I'd abandoned.

None of it was stupid at the time. All of it had quietly stopped being true, and nothing in the world was going to tell me.

How to do it

1
Get 12 months
Not three.
Annual ones hide.
2
Let AI find them
It spots repeats
you'd skim past.
3
Four questions
On each one.
Then act today.

Before you paste anything

Export twelve months from your business account and your card statements — plenty of tools get charged to a personal card and never appear on the business one.

Strip out anything sensitive first. You only need the date, the description and the amount. Delete account numbers, sort codes, balances and customer names before it goes anywhere.

The prompt

Paste the transactions, then this underneath.

These are twelve months of business transactions.

Find every recurring payment — anything charged more than once to the same place. Include monthly, quarterly and annual.

Give me a table: what it is · how often · amount each time · total over the year · first appearance · most recent. Sort by annual total, biggest first.

Then flag separately:

1. Anything that increased in price during the year, and by how much

2. Anything charged annually — when it next renews

3. Two payments that look like they might do the same job

4. Anything that started in the last twelve months, since new ones are the likeliest to be unused

Don't guess what a company does if the name isn't clear — list it and let me identify it.

Why "sort by annual total" — because £29 a month doesn't feel like anything and £348 a year does. Same money, completely different decision. Monthly pricing exists precisely because of that gap, and converting it back is most of the work this page does.
Why "don't guess" — AI is confidently wrong about company names. It'll tell you a payment is a software tool when it's actually your window cleaner. Make it list the unknowns rather than invent them, or you'll cancel the wrong thing.

Four questions per line

01 · When did I last open it?

Why it matters — not "do I use it", which everyone answers yes to. When did you last open it. If you can't remember, you have your answer. This one question resolves about half the list.

02 · What breaks if I cancel it tomorrow?

Why it matters — separates genuinely essential from merely familiar. Watch for the ones where the honest answer is "nothing breaks, but I'd lose the data" — that's not a reason to keep paying, it's a reason to export it and then cancel.

03 · Am I paying for a plan I've outgrown — in either direction?

Why it matters — people upgrade for a busy period and never come back down. Seats for staff who left. A tier bought for a client you no longer have. Downgrading is usually easier than cancelling and nearly as valuable.

04 · Did I buy this for a plan I've since abandoned?

Why it matters — the biggest and most awkward category. Tools bought for a strategy you've quietly stopped pursuing. They're rarely cancelled because cancelling means admitting the plan is dead. The subscription is not what makes the plan real.

A worked example

Fictional four-person agency. Their actual first pass.

Project tool — £58/mo — £696/yr

Six seats. Four people work here. Two left over a year ago. Downgraded — £232 saved.

Stock photo library — £29/mo — £348/yr

Last opened: couldn't remember. Cancelled. The monthly figure had felt like nothing for three years.

Email marketing platform — £41/mo — £492/yr

Bought for a newsletter that ran four times and stopped. Cancelled — the plan was already dead, the payment was just the last thing pretending otherwise.

Two tools doing the same job — £22 + £35/mo

Flagged by the prompt. Nobody had noticed because different people set them up. Kept one — £264 saved.

Design software — £599/yr, renews in five weeks

Annual, so invisible eleven months of the year. Genuinely needed — but they'd have paid it again without ever deciding to. Kept, deliberately, and the date's in the diary now.

£1,336 a year, from forty minutes and four questions.

Not one customer was upset, not one price was raised, nobody was let go. That's the rarest kind of money there is.

Cancel it today, not later

The list is worthless until something's actually cancelled. Most people do the audit, feel productive, and cancel nothing — because each individual one is small and there's always something more urgent.

Do the top three before you close the tab. Fifteen minutes. The rest can wait; those three usually carry most of the money.

Then put every annual renewal date in your calendar with a week's warning. Annual subscriptions are the ones that survive every audit, because they're invisible on eleven statements out of twelve.

Diary it for six months' time and do it again.

New subscriptions accumulate at roughly the rate you try new things, which for most business owners is faster than they'd guess. The second run always finds something — usually something bought since the first one.

Where this goes next

Notice what actually did the work here. AI didn't decide anything — it found the repeats and turned monthly figures into annual ones. The judgement was all yours, because only you know whether you opened it.

That's the shape of nearly every useful thing you'll do with it: let it do the reading, keep the deciding. Every task where you're scanning a long list for patterns is the same job as this one, and there are more of those in your week than you'd think.