AI With Tom
Find the places your own business says two different things.
30 MINUTES · ONE PROMPT · SLIGHTLY UNCOMFORTABLE
I keep everything about my businesses written down — services, prices, results, who we're for. I'd have told you it was in good shape.
Then I asked AI to read the lot and tell me where it disagreed with itself. It came back with my monthly retainer listed at two different prices in two different documents, both written by me, both current. I'd been quoting whichever one I happened to open first.
It also found a client result quoted two different ways — and the wrong version was the one on my website.
It isn't carelessness. It's what happens when you update a price on the website but not in the proposal template, or you write a new about-page and the old one stays live, or a member of staff answers a question slightly differently to how you would.
Nobody notices, because no human ever reads all of it at once. That's the one thing AI is genuinely, boringly excellent at.
What to gather
Your website copy. Your price list. A recent proposal. A recent quote. Your social media bio. Any FAQ or terms. The last few sales emails you sent.
Copy and paste the text — you don't need files or anything clever. Ten minutes of copying is the whole setup.
Paste your documents first, then this underneath.
Everything above is written by me or my business, and all of it is currently in use.
Read all of it together and find every place where it disagrees with itself. I'm looking for:
• The same thing described with different numbers — prices, timescales, results, team size
• Claims in one place that another place contradicts
• Different names for the same service
• Anything that reads as out of date
• Promises I appear to make in one document but not another
For each one, show me both versions side by side and tell me which document each came from. Don't guess which is correct — that's my job.
Then list anything a customer might reasonably ask that none of these documents answers.
Be thorough and blunt. I'd rather find it than be told it's fine.
Four deliberate choices. Understand these and you can write your own.
In rough order of how often it turns up.
A price that changed everywhere except one place
Nearly universal. Usually the proposal template or an old landing page. Costs you money directly or makes you look careless in front of a customer.
A result quoted three different ways
"Grew their traffic 300%" / "tripled their enquiries" / "3× growth". Same fact, three claims, and one of them is probably an exaggeration you didn't mean to make.
A service you stopped offering
Still listed somewhere. You'll get enquiries for it and have to explain, which is a worse first impression than not listing it.
Team size in the past tense
"Our team of six" when there are three of you. Common after a quiet year, and it's the sort of thing a customer can check.
No answer to "how long does it take?"
The single most common gap. It's the second question every customer asks and it's almost never written down anywhere.
The temptation is to go and correct all the documents. Do that and you'll be back here in six months, because you've fixed the symptoms and left the cause.
The cause is that there's no single place where the true version lives. Every document is its own separate memory, and they drift.
So write one document with the correct answer to everything you just found — real prices, real results, real team size, real timescales. Then correct the others from it, and update that one first from now on.
This is also exactly what makes AI useful for the rest of your business — one accurate description of what you do, that everything else refers back to.
Run the audit again in six months. It takes half an hour and it'll find something. It always does.
If the audit turned up more than you expected, that's normal, and it's fixable in an afternoon. The one-document fix above is genuinely most of the answer.
Do that first. Everything else you might want AI to do for your business gets easier once there's one true version of what your business actually is.